# SoGa Capital

> SoGa Capital helps founder-led, owner-operator small businesses in Valdosta, South Georgia and Atlanta scale through AI integration and automated workflows. It puts in technology, not cash: the systems and work of SogaStudio, its technology studio. Instead of paying for the work, the business gives SoGa Capital a percentage of its transactions going forward, so SoGa Capital is paid when the business grows. A business that would rather pay for the services engages SogaStudio directly. The way in is fixing what costs the business every day; the goal is growth, so the same team can take on more work without more hours.

Name: "SoGa Capital" is a Georgia, USA brand serving owner-operators in Atlanta and Valdosta, South Georgia. Tagline: "Innovation capital for South Georgia."

Key facts:

- Two ways to work with us: (1) give SoGa Capital a percentage of your transactions going forward instead of a fee; or (2) pay for the services and engage SogaStudio (https://soga-studio.com/).
- Who it works with: founder-led, owner-operator small businesses, the kind that run on jobs, schedules and getting paid on time. A small number at a time.
- What it does: AI integration and automated workflows built around how the business already runs, so it can scale. SogaStudio, our technology studio, does the work.
- How it is paid: no hourly billing. A percentage of the business's transactions going forward, a share of what the technology builds.
- Where: Valdosta (Lowndes County) and South Georgia, and Atlanta, Georgia.
- Founder: Mike Herring.
- Track record: one client problem became a live software product for independent drivers.

## Pages

- [Home](https://sogacapital.com/): what SoGa Capital does, how it works, the two ways to work with us, the founder, a short FAQ ("Do I pay you, or do you take a share?"), and the intake form for owner-operators.
- [Field notes](https://sogacapital.com/notes/): one real question a week from owner-operators about scaling with AI and automated workflows. Newest first.
- [How do you know your business is ready to scale with AI?](https://sogacapital.com/notes/is-your-business-ready-to-scale-with-ai/) (2026-10-12): five signs an owner-operator business is ready (a job already done by hand, that repeats, that can be written down, with a clear finish, where hours not customers are the limit), two signs it is not time yet, and where to start.

## Optional

- [SogaStudio](https://soga-studio.com/): our technology studio. AI agent workflow systems; the place to go if you prefer to pay for the work.