Field notes · Atlanta · Valdosta
Field notes · Atlanta · Valdosta
SoGa Capital makes targeted investments in founder-led, owner-operator small businesses, helping them scale through AI integration and automated workflows.
We invest technology, not cash. SogaStudio, our technology studio, puts it to work in your operation, and in return we take a percentage of your transactions going forward. No hourly billing. We're paid when you grow.
That is the way in. Growth is the goal: a business that can take on more work without more hours.
We map your workflow: where the friction is and what it costs you each day. Fixing that first frees up the time and margin you need to grow.
SogaStudio builds AI integration and automated workflows around the way your business already runs. Not a template. Not a workaround. Systems that let the same team handle more jobs, more customers and more volume.
We don't bill by the hour. Instead of paying for the work, you give us a percentage of your transactions going forward, a share of what it builds. Your growth is how we measure ours.
SoGa Capital
Instead of paying for the services, your business gives SoGa Capital a percentage of its transactions going forward.
We put in technology: the systems and the work of SogaStudio, our technology studio. No hourly billing. We're paid when you grow.
SogaStudio
That's SogaStudio. You pay for the engagement, and the same studio does the work.
One client problem became a live software product for independent drivers.
Mike Herring
Founder, SoGa Capital
I've spent my career translating technology into outcomes people actually understand, from mainframe environments through the WinTel era, CRM and ERP systems, and into executive sales. After years in Atlanta, I came back to South Georgia to build infrastructure that retains local talent and puts practical software in the hands of operators who need it.
SogaStudio, our technology studio, builds AI agent workflow systems for operators. It does the work behind every SoGa Capital partnership.
You choose. There are two ways to work with us.
Give us a piece of the future. Instead of paying for the work, your business gives SoGa Capital a percentage of its transactions going forward. We invest technology: the systems and work of SogaStudio, our technology studio. No hourly billing; we're paid when you grow.
Pay for the work. If you would rather pay for the services, engage SogaStudio directly.
We work with a small number of founder-led operators at a time, in Valdosta, South Georgia and Atlanta. Tell us about your business, where you want to take it, and what's slowing you down, and we'll follow up if there's a match.